There are hundreds of ways how to sell photos to your clients, let’s talk about it. You can basically choose between digital and printed photos. You don’t have to think twice about printed photographs because value of prints is much higher than digital files on a cloud (but those are also important). If you are professional photographer you may have registered something called mat, mat board or slip-in mat. Why to use mats? Photo looks much better, it is easy to display, it prevents photos from fingerprints and mats raise value of your service and final product. You can read below five tips on packaging including cheaper options for only one or few mats but also luxurious packaging for up to 20 mats.
Mat in cellophane bag
If you only sell one piece of photo in mat or just give it to your client as a gift, this idea might be good for you. Put mat into cellophane bag and you will get several benefits. First one is transparency of bag, so photo is still visible. Second benefit is low price and last benefit is definitely functionality. By using this bag you can prevent photo and mat against fingerprints.
PROS
- Prevent photo and mat from fingerprints
- Transparent
- Price
CONS
- Design
- 1 mat only
Mat with ribbon
Use ribbon to make it more as a gift or luxurious feeling. Still we have to recommend to use cellophane bag to keep mat save. You can match ribbon with your branding or with photo in mat. It is also nice to use brand sticker on the back side or label with name. If you are crafty you can use hot stamping and make every package really special.
PROS
- Branding
- Personal touch
- Price
CONS
- Design
- 1 mat only
Mat in silk paper
If you need to pack only one, two or three mats then try to use silk paper or eco-friendly packaging. Still you can use cellophane bags, ribbon, sticker or name tag. White paper with ribbon is more luxurious while natural paper with sticker and string is more relaxed-style.
PROS
- Branding
- Personal touch
- Price
CONS
- Prone to damage
Mats in paper case
You might sell up to 5 mats which is too much for previous option but still not enough for box. We offer paper case for mats with magnetic closure. You can store up to 5 mats inside. Keep it simple or use ribbon to create luxurious feeling. You can also add paper sleeve for photographs without mat in the same color of paper and ribbon as well.
PROS
- Up to 5 mats
- Magnetic closure
CONS
- Short term lifespan
Mats in foliobox
For real professionals who keep their quality on the most highest standard we recommend to use box for photographs in mats. It is called foliobox but photo box is also other name. You can store up to 20 photos inside, choose color of canvas and ribbon. This is the most professional way how to hand photos over.
PROS
- Luxurious feeling
- Long lasting solution
- For many mats
- Design
CONS
- Price
TIP: If you hesitate to decide which color or material of ribbon, paper, canvas etc. is right for you – check this page with materials and find out more inspiration about color combination and samplers option.
